The No BS Truth About PR Your Business Can't Ignore

Let's cut through the noise and talk about something that's probably driving you crazy - why some businesses seem to be everywhere while others stay invisible. This week's episode of No BS Wealth (Listen on Spotify) is going to change how you think about PR.

The Airstream Empire Builder

I sat down with Heather Holmes from Publicity for Good, and holy shit, did she deliver. This woman scaled her PR agency to 45 employees while living in an Airstream with three kids under three. If that doesn't grab your attention, what follows definitely will.

The $5K PR Myth Gets Busted

Here's what pissed me off (in a good way) - traditional PR firms are charging $5K monthly retainers, basically telling small businesses "sorry, not for you." Heather looked at that and said, "That's BS." She created a $750/month solution that gives businesses everything they need to get real media attention.

Why Your Social Media Isn't Enough

Stop for a second and think about this: Your competitors aren't smarter - they're just more visible. While you're grinding away on social media, they're getting featured in real media outlets. Here's the kicker Heather shared - one media appearance can give you 30 pieces of content. Let that sink in.

The Local Media Gold Mine You're Ignoring

Want to know what's working right now? Local media. They're literally hungry for local expert voices. One of Heather's clients, a business coach, saw their Instagram engagement jump 60% after one local NBC appearance. That's not luck - that's strategy.

Your PR Action Plan

1. Start Local: Build relationships with your local media outlets

2. Tell Stories, Not Sales Pitches: Media wants your journey, not your product catalog

3. Think Timing: Use national months and holidays to make your pitch relevant

4. Repurpose Everything: Turn each media hit into multiple content pieces

5. Build Consistently: PR is a long game that compounds over time

The Exit Strategy Nobody Talks About

Here's something that hit me hard - PR isn't just about immediate sales. Heather dropped this truth bomb: "PR increases the perceived value of your company." If you're thinking about an exit or raising funds down the line, your media presence is part of your valuation.

The Bottom Line

Look, you can keep waiting for the "perfect time" to start building your media presence, but here's what Heather taught me - your competitors aren't waiting. They're out there telling their stories while you're perfecting yours.

Take Action Now

1. Listen to the full episode:

   • Apple Podcasts

   • YouTube

2. Connect with Heather:

   • Follow her journey on Instagram

   • Connect professionally on LinkedIn

   • Check out her content on YouTube

My Challenge to You

Write down three media outlets where you want to be featured. Not someday, not when you're ready - now. Because if there's one thing this conversation taught me, it's that visibility isn't a luxury anymore. It's a necessity.

Until next time,

Keep crushing it, Stoy

P.S. Heather offered our listeners a FREE MONTH of their PR software. Yeah, you read that right. Hit reply if you want the details.