SEO: It's Not Rocket Science, But It's Close

First things first, let's talk about why SEO matters. It's not just some tech jargon – it's about connecting with people who are actively searching for what you've got to offer. Zhe dropped this truth bomb:

"SEO is about connecting with people who are looking for you on the platforms that they're just on."

Simple, right? But here's the kicker – it requires you to step back and ask some hard questions about your business.

Starting from Square One

Now, I know what you're thinking. "Stoy, I've got a basic website. Where the hell do I even start?" Zhe's got your back:

1. Expect things to take time (no overnight success here, folks)

2. Focus on consistency

3. More pages equal more traffic, so start blogging about your widget

4. Hit up trends.google.com and see what's hot

Blogging: Not Dead, Just Misunderstood

Speaking of blogging, let's squash that "blogging is dead" nonsense right now. Zhe schooled me on this:

• A blog post can last about 21 months

• Social media posts? Mere weeks

• It's like the difference between day trading and long-term investing

You want to be building that compound interest, baby!

Keyword Research: Ditch ChatGPT, Embrace Google

Here's where it gets juicy – keyword research. Forget ChatGPT for this (yeah, I said it). Zhe recommends:

• Tap into Google's data directly through their AdWords Keyword Planner

• It's free, it's powerful, and it'll help you create content that actually matters to your audience

Backlinks: The Three-Pronged Approach

Now, let's talk backlinks. They're crucial, but Zhe's approach is refreshingly different. She's all about a three-pronged strategy:

1. Citation building (automated, because who's got time for that manual nonsense?)

2. Pinterest (yep, it counts as a backlink AND a social signal)

3. Digital PR (getting your brand on news sites and popular blogs)

Networking: It's Not Just What You Know

But here's the real gold – networking. Zhe shared a story about working a room so hard at an event that she now contributes regularly to a news site. Remember, it's not just what you know, it's who you know.

And guess what? We're networking right now through this newsletter. It's all about building those connections, even if you can't hit up every fancy networking event.

Content Creation: Don't Hold Back

Now, let's address the elephant in the room – content creation anxiety. Zhe dropped this wisdom:

Only about 6% of your email list will ever be ready to buy. So stop stressing about giving away too much info. Some people will stick around your ecosystem without ever buying, but they might just become your biggest cheerleaders.

Reviews: The Unsung SEO Hero

And don't forget about reviews! They're not just ego boosters – they're SEO gold. Positive reviews on your Google Business Profile can boost your visibility in both map and web results. So don't be shy about asking for them.

The Algorithm Magazine: Your SEO Bible

Before I wrap this up, I've got to tell you about Zhe's Algorithm Magazine. It's packed with info on the latest tech shifts in this algorithm age. Whether you're confused about GA4 or trying to figure out ChatGPT vs. Gemini, it's got you covered. Snag a copy at thealgorithmmagazine.com.

Writing a Book? Zhe's Got You Covered

Oh, and for those of you thinking about writing a book (I see you), Zhe's got some advice:

1. Create an outline

2. Work it

3. Set a release date

4. Don't get caught in the perfectionism trap – get it out there and adjust as needed

Wrap It Up, Stoy!

Alright, wealth builders, that's your SEO crash course for 2024. If you want to dive deeper, check out the full episode on Spotify or Apple Podcasts.

Remember, this isn't just about tech – it's about growing your business and building that long-term wealth.

Got questions? Don't be shy – hit me up on social media or check out nobswealth.com for more no-BS wealth-building strategies. And if you're ready to take your financial game to the next level, swing by blackmammoth.com to see how we can help.

Until next time, keep hustling, keep learning, and keep building that wealth. Peace out!

P.S. Want more SEO wisdom straight from the Queen? Follow Zhe on Instagram @theseoqueen for daily doses of digital marketing gold.

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